![]() Therefore, you can not solely attribute an organisation’s success to how it structures its procedures or the technology it employs. Simon SinekĪ product isn’t just a thing but rather the interpretation of a conviction, a desire, or a dream. People don’t buy what you do they buy the reason why you do it. To demonstrate the core of the golden circle, one of his insights from the TED Talk serves as an example: It is to develop or create value for a new product, concept, or business. When used in corporate strategy, the golden circle has a clear objective.
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